Audience Strategy In July 2024, Julia co-authored a piece for the American Press Institute and Better News on how newsrooms can use Reddit for sourcing, reporting and audience engagement.
Content Marketing and Copywriting Julia has worked on blogs, SEO articles, email marketing, newsletters and more. Portfolio available upon request.
The Holiday Paper Chase In the fall of 2021, book publishers, printing presses and independent bookstores warned consumers of an impending book shortage ahead of the holiday season. Julia interviewed employees at a popular New York City bookstore and the regional sales director of a national writing press to uncover the supply-chain disruptions that led to the shortage and their resulting local and national implications.